After a decade of working as an international journalist with articles regularly featured in top publications within 38 countries, Public Good Relations’ founder, Lance Laytner, has become the media insider who knows exactly what it takes to transform a good idea into a great story.

But, there is an old journalist’s adage that says, “if it bleeds, it leads,” meaning that that violence and corruption sell papers. In his personal life as an active partner in several non-profit enterprises, though, Laytner came across many amazing stories that the press would be wild for, if only someone could present them in the right way.

Lance Laytner founded Public Good Relations and has dedicated himself to using his media savvy to correct that imbalance in the media, and now spends his days alerting his former colleagues in the press to the stories of people, causes, and corporations that are making a real difference.